Social Media

Social media marketing is the use of social media platforms and websites to promote a product or service. Social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. It personalizes the “brand” and helps you to spread your message in a relaxed and conversational way.

What role should it play in your marketing? As most of you know that marketing is it’s a tool we use to inform consumers about our products, who we are and what we offer.

• We can use social media to communicate and provide the interaction that consumers look for.

• We can use social media to provide an identity to who we are and the products or services that we offer.
• We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent.
• Social media makes us “real” to consumers. If you want people to follow you, don’t just talk about the latest product news, but share your personality with them.
• We can use social media to associate ourselves with our peers, that may be serving the same target market.

The role of social media in your marketing is to use it as a communication tool that makes you accessible to those interested in your product and makes you visible to those that don’t know your product. Use it as a tool that creates a personality behind your brand and creates relationships that you otherwise may never have gained.